Each month we share news about Long Term What? and the long-term care industry. If you find this helpful, please share it with others.
📰 Company News
🧮 Pricing calculator
This month, we launched our new pricing calculator, making it easy to estimate the cost of long-term care insurance based on your age, gender, and coverage needs.
Jesse Vickey
📝 Policy reviews
We reviewed nine of the top long-term care insurance policies, rating each one from 1 to 3 stars based on benefits, premiums, underwriting, and company reputation.
🏢 Industry News
A two-hour documentary, executive produced by Bradley Cooper, about caregiving is set to air in primetime on over 330 PBS stations nationwide in June 2025. This film should help raise awareness of the challenges caregivers face.
❤️ Our Why
Long-term care (LTC) and caregiving are among the biggest untold stories in the U.S., despite 70% of adults needing LTC in their lifetime. The topic gets little attention, partly due to the reluctance to confront aging and the emotional weight of care planning.
Our mission is to spark conversations and inspire action through practical, engaging guidance. We also use the letters LTC as a reminder to Learn about options, Talk with family, and Create a plan. This approach empowers care recipients and caregivers to work together and live their best lives.
