Our story
Long Term What? is led by Jesse Vickey, a three-time founder of mission-driven companies tackling real-world challenges.
After graduating from Duke University with majors in Economics and Public Policy, Jesse began his career on Wall Street at JP Morgan and UBS. He worked in fixed-income derivatives to help organizations manage their risks.
Seeking to make a greater impact, he left banking in 2001 to found his first company, which uses humor to teach college graduates essential life skills rarely covered in the classroom. In 2014, he launched a second company that provides in-home meal prep for busy families, giving parents more time for the things that matter most.
Building on his success, Jesse founded Long Term What? to bring clarity and levity to long-term care planning, empowering families to make thoughtful decisions. Long Term What? collaborates with the experienced team at LTCI Partners for underwriting pre-qualification, application support, and guidance on navigating unique or more complex policy questions.
Jesse is helping his parents navigate their long-term care options, similar to many families. From his home base in beautiful Colorado, he lives with his wife, two kids, and their spoiled French Bulldog.
To learn more about us, check out the Long Term What? YouTube channel. Here's a sample video.
Our why
Long-term care (LTC) and caregiving are among the biggest untold stories in the U.S., despite 70% of adults needing LTC in their lifetime. The topic gets little attention, partly due to the reluctance to confront aging and the emotional weight of care planning.
Our mission is to spark conversations and inspire action through practical, engaging guidance. We also use the letters LTC as a reminder to Learn about options, Talk with family, and Create a plan. This approach empowers care recipients and caregivers to work together and live their best lives.
Our business
We sell long-term care insurance (LTCi) from many companies as a broker.
If you decide insurance could be part of your long-term care plan, we provide free, no-obligation quotes and help you find the best fit.
LTCi is only sold through agents like us. When you work with us, the insurer pays us a commission, but the cost of a policy is the same, no matter which insurance agent or broker you choose. We aim to earn your business from our engaging content, nerd-level LTCi expertise, and exceptional personal service.
- We act as fiduciaries, which means we prioritize our clients' best interests, offer full transparency, and avoid conflicts of interest.
- Where financial advisors handle broad finances, like a primary doctor manages health, we bring deep knowledge and focus to LTCi, like a specialist.
- All content on our site is free, and we do not run ads.
- We are not paid by any company to feature third-party videos or tools on our site.
- We remain independent as a small, privately owned company with no outside investors.
Our promises
We value your time, so we make these promises to you.
- Transparency: We link to every source, allowing you to confirm facts and explore more details on your terms.
- Integrity: We don't use fear tactics to make a point or push you to act. Instead, we provide clear, helpful options.
- Insight: We think about long-term care a lot, so we share our opinions and don’t sugarcoat something if it isn't good.
- Commitment: Long-term care is complex and ever-evolving. We continue to learn, use every available resource, and constantly improve our content and service.
See more promises in our Terms of Service and Privacy Policy.