Updated on Mar 26, 2025
Long Term What? ("we," "our," "us") is committed to respecting your privacy. This Privacy Policy describes how we collect, use, and protect your information on LongTermWhat.com ("Website"). By using the Website, you agree to the terms outlined below.
1. Information We Collect
- Voluntarily Provided Information: If you submit a form to request long-term care insurance quotes, we collect the information you provide, such as your name, email, and other details necessary to provide you with quotes.
- Automatically Collected Information: We use Google Analytics to collect non-identifiable data about your use of the Website, such as browser type, pages visited, time spent on the site, and geographic region.
Plain English: We collect details you provide us, such as your name and email when you fill out a form. We also collect basic information about how you use the site (like what pages you visit).
2. How We Use Your Information
- To process requests for long-term care insurance quotes.
- To analyze website performance and user behavior using Google Analytics.
- To enhance marketing campaigns through advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
We do not sell your information to third parties.
Plain English: We use your info to provide you insurance quotes and improve our marketing. We don’t sell your data.
3. Third-Party Services and Tracking
We use Google Tag Manager to track user interactions on our Website, including form submissions. This tracking may collect limited personally identifiable information, such as email addresses and phone numbers. This information is shared in "hashed" form, which means it is converted into a secure, scrambled code that cannot be easily read by others, ensuring your data is protected. This helps us improve our marketing campaigns and measure their effectiveness.
For more information on how these platforms handle your data, please review their privacy policies: Google, Facebook, and LinkedIn.
If we expand to other advertising platforms in the future, we will update this policy accordingly.
Plain English: We use Google Tag Manager to track your interactions on our site. Sometimes, this includes limited personal details like your email or phone number, which are securely scrambled before being shared with platforms like Google, Facebook, and LinkedIn to help improve ads and marketing.
4. Data Security
We take reasonable steps to protect your personal information, but no method of transmission or storage is completely secure. By using our Website, you acknowledge that we cannot guarantee absolute security.
Plain English: We work hard to keep your info safe, but no system is perfect. You should know that while we do our best, we can’t guarantee absolute security.
5. Forms and Sensitive Data
Most forms on our Website are not HIPAA-compliant. If a form is HIPAA-compliant, we’ll clearly say so at the top of the form. If you prefer to use a HIPAA-compliant form instead, just let us know—we’re happy to provide one upon request.
Some forms may include general health questions to help us provide accurate long-term care insurance quotes. You are never required to share sensitive health information, and you should only provide what you’re comfortable sharing.
Plain English: Most forms aren’t HIPAA-compliant—we’ll say so if they are. You can always ask for a secure form. Some forms ask basic health questions to help with quotes, but share only what you're comfortable with.
6. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting to the Website. Your continued use of the Website signifies your acceptance of the updated policy. Please review the Privacy Policy periodically for changes.
Plain English: We might tweak this policy sometimes, so check back if you’re curious. Using the site means you agree to any updates.
7. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us: